How Long Does Purple from Purple Shampoo Last? Understanding the Science and Tips for Longer Color Retention

Purple shampoo has become a staple in many color-treated hair care routines, particularly for those with blonde, silver, or platinum locks. Its ability to neutralize brassy tones and maintain a vibrant, cool color has made it a favorite among hairstylists and at-home color enthusiasts alike. However, one common question remains: how long does the purple … Read more