Italy, a country renowned for its rich culinary heritage, is also the birthplace of one of the world’s most beloved chocolate-hazelnut spreads – Nutella. As a popular tourist destination, many visitors to Italy wonder if they can buy Nutella in the country where it originated. In this article, we’ll delve into the history of Nutella, its availability in Italy, and provide valuable insights for those seeking to indulge in this delicious treat during their Italian adventure.
A Brief History of Nutella
To understand the significance of Nutella in Italy, it’s essential to explore its origins. The story of Nutella began in the 1940s in Piedmont, a region in northwest Italy. During World War II, cocoa was in short supply, and Pietro Ferrero, a pastry maker from Alba, created a chocolate substitute made from hazelnuts, sugar, and cocoa. He called this initial version “Gianduja,” named after a popular Italian carnival character.
In the 1960s, Pietro’s son Michele Ferrero reformulated the recipe, adding more sugar and skim milk powder, and renamed it Nutella. The name “Nutella” is a combination of the English word “nut” and the Latin suffix “-ella,” meaning “sweet.” Since its introduction, Nutella has become a staple in Italian cuisine, enjoyed by people of all ages.
Is Nutella Widely Available in Italy?
The answer is a resounding yes! Nutella is widely available in Italy, and you can find it in various stores, supermarkets, and even some cafes. In fact, Nutella is a staple in many Italian households, and it’s not uncommon to see it on the breakfast table, paired with bread, croissants, or even used as a topping for gelato.
You can find Nutella in:
- Supermarkets: Major supermarket chains like Carrefour, Conad, and Esselunga carry Nutella in their stores.
- Convenience stores: Many convenience stores, such as 7-Eleven and SPAR, also stock Nutella.
- Pharmacies: Some pharmacies, like Farmacia Internazionale, may carry Nutella, especially in tourist areas.
- Cafes: Some cafes, particularly those catering to tourists, may offer Nutella as a topping for their pastries or desserts.
Where to Buy Nutella in Italy
If you’re having trouble finding Nutella in stores, you can try visiting some of the popular shopping destinations in Italy:
- Eataly: This upscale food market chain has several locations throughout Italy and carries a wide range of Nutella products.
- Galleria Vittorio Emanuele II: This iconic shopping mall in Milan has a variety of stores that sell Nutella.
- Mercato Centrale: This bustling market in Florence offers a range of food stalls, including some that sell Nutella.
Types of Nutella Available in Italy
While the classic Nutella is widely available, you may also find some variations and limited-edition flavors in Italy:
- Nutella B-ready: A crunchy, wafer-like snack filled with Nutella.
- Nutella & Go!: A portable, single-serve pack of Nutella paired with breadsticks or pretzels.
- Nutella Granola: A granola cereal infused with the flavor of Nutella.
- Limited-edition flavors: Keep an eye out for seasonal flavors like Nutella Cioccolato (a darker, more intense chocolate version) or Nutella Nocciola (a hazelnut-only version).
Nutella Prices in Italy
The prices of Nutella in Italy may vary depending on the store, location, and size of the jar. On average, you can expect to pay:
- €3-€5 for a 200g jar of Nutella
- €5-€7 for a 400g jar of Nutella
- €10-€15 for a 750g jar of Nutella
Enjoying Nutella in Italy
Now that you know where to find Nutella in Italy, here are some ways to enjoy it like a local:
Traditional Italian Breakfast
Pair Nutella with bread, croissants, or even use it as a topping for cornetto (the Italian version of a croissant).
Nutella Gelato
Many gelaterias in Italy offer Nutella as a topping or mixed into their gelato. Try it with hazelnut or pistachio gelato for a unique flavor combination.
Nutella Crepes
Some cafes and street food vendors offer Nutella-filled crepes, perfect as a sweet snack or dessert.
Nutella Pizza
Yes, you read that right! Some pizzerias in Italy offer Nutella as a topping for their dessert pizzas. Try it with fresh fruit or whipped cream for a decadent treat.
Conclusion
In conclusion, Nutella is widely available in Italy, and you can find it in various stores, supermarkets, and even some cafes. With its rich history and cultural significance, Nutella is a must-try when visiting Italy. Whether you enjoy it on bread, as a gelato topping, or in a crepe, Nutella is sure to satisfy your sweet tooth. So, go ahead and indulge in this delicious treat, and experience the sweet side of Italy.
Plan Your Nutella-Filled Italian Adventure
Before you embark on your Italian adventure, here are some final tips to keep in mind:
Learn Some Italian
While many Italians speak some English, learning a few basic phrases like “Dove posso trovare Nutella?” (Where can I find Nutella?) can go a long way in making your shopping experience more enjoyable.
Explore Local Markets
Visit local markets and food festivals to discover unique Nutella-based products and flavors.
Try New Things
Don’t be afraid to try new Nutella-based desserts and snacks. You might discover a new favorite!
With this guide, you’re ready to embark on a Nutella-filled adventure in Italy. Buon viaggio e buon appetito!
Is Nutella widely available in Italy?
Nutella is indeed widely available in Italy, and you can easily find it in most supermarkets, grocery stores, and even some cafes. The popular chocolate-hazelnut spread is a staple in many Italian households, and its popularity has endured since its creation in the 1940s. You can find Nutella in various sizes, from small jars to large containers, depending on your needs and preferences.
When shopping for Nutella in Italy, you may notice that it’s often displayed prominently in stores, and some shops may even have dedicated sections for the brand. Additionally, many Italian supermarkets offer their own store-brand versions of chocolate-hazelnut spreads, which can be a more affordable alternative to Nutella. However, if you’re looking for the authentic Nutella experience, you can easily find the original product in most stores.
Can I buy Nutella in Italian airports or tourist areas?
Yes, you can buy Nutella in Italian airports and tourist areas, making it easy to stock up on the popular spread before your trip or as a last-minute souvenir. Many airport shops, duty-free stores, and tourist-oriented markets carry a variety of Nutella products, including the classic jar, as well as other items like Nutella-filled cookies and gift sets.
Keep in mind that prices for Nutella may be slightly higher in airports and tourist areas compared to local supermarkets. However, the convenience of being able to purchase Nutella in these locations can be worth the extra cost, especially if you’re short on time or want to bring a unique souvenir back home. Be sure to check prices and product availability before making a purchase.
Are there any unique Nutella products available in Italy?
Italy offers a range of unique Nutella products that can’t be found elsewhere. One popular item is the Nutella B-ready, a crunchy wafer shell filled with a creamy Nutella filling. You can also find Nutella-filled biscuits, cakes, and pastries in many Italian bakeries and cafes.
In addition to these sweet treats, some Italian companies produce artisanal Nutella products, such as handcrafted Nutella-filled chocolates or Nutella-infused gelato. These unique products make great souvenirs or gifts for Nutella lovers back home. Be sure to explore local markets and specialty food shops to discover these one-of-a-kind Nutella creations.
Can I buy Nutella in bulk in Italy?
If you’re a Nutella enthusiast or want to stock up on the spread for a special occasion, you can buy Nutella in bulk in Italy. Many wholesale stores, cash-and-carry warehouses, and online retailers offer large quantities of Nutella at discounted prices.
Some popular options for buying Nutella in bulk include stores like Metro, Lidl, and Carrefour, which often carry large containers of Nutella (up to 5 kg or more) at lower prices per unit. You can also check with local distributors or wholesalers in your area for bulk purchasing options. Keep in mind that buying in bulk may require a minimum purchase quantity or a business license.
Is Nutella cheaper in Italy compared to other countries?
Nutella prices can vary depending on the country, region, and store. However, in general, Nutella tends to be cheaper in Italy compared to other countries, especially when purchased in bulk or from local supermarkets.
On average, a 750g jar of Nutella can cost between €2.50 to €4.50 in Italy, depending on the store and location. In contrast, the same jar can cost upwards of €5 to €7 in other European countries or even more in some international markets. If you’re a frequent Nutella consumer, buying the spread in Italy can be a cost-effective option, especially if you’re already planning a trip to the country.
Can I find gluten-free or vegan Nutella alternatives in Italy?
While traditional Nutella contains gluten and dairy, there are some gluten-free and vegan alternatives available in Italy. Some Italian companies produce gluten-free chocolate-hazelnut spreads using gluten-free ingredients, while others offer vegan versions made with plant-based milk and vegan chocolate.
You can find these alternative Nutella products in health food stores, specialty grocery shops, and some larger supermarkets. Some popular brands include Plasmon, which offers a gluten-free chocolate-hazelnut spread, and Rigoni di Asiago, which produces a vegan chocolate-hazelnut cream. Be sure to check the ingredient labels and certifications (such as the Italian Celiac Association’s gluten-free logo) to ensure that the product meets your dietary needs.
Can I purchase Nutella online from Italian retailers?
Yes, you can purchase Nutella online from Italian retailers, which can be a convenient option if you’re unable to find the spread in local stores or prefer to shop from the comfort of your own home. Many Italian online retailers, such as Amazon.it, Eataly, and Carrefour, offer a wide range of Nutella products, including the classic jar, gift sets, and specialty items.
When shopping online from Italian retailers, be sure to check the shipping costs and estimated delivery times, as these can vary depending on your location. Some retailers may also offer international shipping, which can be a great option if you’re looking to purchase Nutella from Italy but live outside of the country. Be sure to check the retailer’s shipping policies and customs regulations before making a purchase.